Privacy Policy

Last updated: 13 November 2026

In plain English: Leafwell saves your plants, rescues and photos to your own private space in our cloud so they are not lost, and sends the photos and questions you choose to our AI provider so it can identify and diagnose your plants. We do not show ads, we do not sell your data, and you can delete everything from inside the app at any time.

Who we are

Leafwell is made by SwiftBee Ltd, a company registered in the United Kingdom ("we", "us"). We are the data controller for the information described here. Contact: support@swiftbee.co.uk.

What we collect and why

• Account identifier. When you first open Leafwell we create an anonymous account (a random ID) so your garden can be saved. If you choose to sign in with Google or Apple, we also store the email address they give us so you can restore your garden on another phone.
• Your garden. Plants you add (names, care schedule, whether they live indoors or outdoors, when you last watered, fed or repotted them), your Plant Rescues and check-ins, and the plant photos you take or choose. These are stored in your private space in Google Firebase (Cloud Firestore and Cloud Storage, London region) so you do not lose them.
• Settings. Your answers to the first-run questions (for example how many plants you have, where they live, whether you have pets), your reminder time and your hardiness zone. These personalise the app.
• Photos and questions sent to AI. When you identify a plant, diagnose a problem, start or check in on a Plant Rescue, or ask the botanist a question, the photo(s) and text you send are passed to our AI provider, Anthropic, to produce the answer. Anthropic processes them on our behalf and does not use them to train its models.
• Usage limits. A daily count of AI requests per account, to prevent abuse.
• Subscription status. Whether you have an active subscription, as reported by Google Play or the App Store. We never see your card details.

We do not collect your location, contacts or advertising ID, we do not run ads, and Leafwell does not use analytics or tracking tools.

Legal basis

We process this information to provide the app you asked for (performance of a contract) and, for optional sign-in, with your consent. Reminders are created on your phone and only shown if you allow notifications.

Who processes your data

• Google Firebase (authentication, database, file storage, cloud functions, hosting).
• Anthropic (AI identification, diagnosis and botanist answers).
• Google Play / Apple (payments and subscriptions).

These providers may process data outside the UK (including the United States) under appropriate safeguards such as standard contractual clauses.

How long we keep it

We keep your garden for as long as you use Leafwell. If you delete your data in the app, or ask us to, we delete your plants, rescues, photos, settings and account within 30 days. Accounts with no activity for 24 months may be deleted.

Your rights

You can access, correct, export or delete your data. Use Settings → Delete my data in the app, or email support@swiftbee.co.uk. You can also complain to the UK Information Commissioner’s Office (ico.org.uk).

Children

Leafwell is not directed to children under 13 and we do not knowingly collect their data. If you believe a child has used Leafwell, contact us and we will delete it.

Changes

If we change this policy we will update this page and the date above.